Mix the formula to begin — click all four.
GROUP CREATIVE HEAD · WOCKHARDT GROUP · MUMBAI
I started in a USFDA formulation lab and ended up on the Cannes winners' list. Now I build brands, teams, and creative engines for healthcare — the industry that needs imagination the most.
Every formula starts with a molecule.
Run the formula — click the beaker until it fills.
Most creative leaders have never worn a lab coat. I have. My first job was formulation R&D at Encube Ethicals — developing topical preparations for the US market under USFDA procedures, running forced degradation and stability studies. I learned that great science is invisible until someone tells its story well.
That became my formula: an MBA in Pharmaceutical Technology from NMIMS, layered with Intellectual Property Law and Design Thinking. Science taught me rigor. Strategy taught me leverage. Creativity taught me why any of it matters.
"Rigor from the lab. Leverage from strategy. Meaning from creativity."
And increasingly: I build. I automate workflows, ship AI-enabled tools, and move at the speed that gives a small in-house studio the leverage of a much bigger one. I'm a full believer in AI as a force multiplier — but every output still passes through one filter before it ships: a human lens. Mine.
Titrating upward — one role at a time.
Climb four rungs to reveal the path.
Schooling. Before the lab coat, before the boardroom — where the questions started.
The five-year program that set the formula in motion: science and strategy, taught together instead of in sequence.
Where it began. Nine topical formulations for the US market, ICH-guideline stability studies, and a realization: the molecule is only half the medicine. The message is the other half.
Built a creative function where none existed. Trained a team of seven. Result: 1.5x growth in qualified leads, 3x growth in social traction and web traffic. Learned to build the machine, not just the message.
Led planning for 40+ brands across pharma, health and wellness — with an 86% pitch win ratio. Several brands crossed 100% year-on-year growth. Won Cannes Young Lions India 2023 (Print). Clients included Apollo Hospitals, Abbott, P&G Health, USV, and Wockhardt Regenerative.
Building an in-house creative and AI studio from zero: 20+ specialists across brand, design, content, video, digital and AI workflows — serving hospitals, pharmaceuticals, foundation and regenerative businesses. Six Rx Club Awards, two SANISS Awards, an Abby Bronze, and a Young Lions 2026 shortlist later, the engine is running.
Sixty brands. Three worlds. One portfolio.
From insulin to electric SUVs, from hospital chains to cola wars — range is the point. Healthcare depth, consumer-brand instincts.
Click the shelves in order, left to right, to browse each one.
Selected work — right now.
The two engines running today, in motion and in stills. Press play, or step through the frames.
Hospital network · In-house studio films & campaign stills
assets/work/wockhardt-hospitals/reel.mp4
Pharmaceuticals · In-house studio films & campaign stills
assets/work/wockhardt-pharma/reel.mp4
Proof of potency.
Polish the display case — click three times.
One last dose. Click to administer it.
That's what I do for brands, every day. Let's talk about doing it for yours.